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Naturale pledges to end recycling labelling confusion

Date: 17-Oct-18
Author: Liam Taylor

Naturale has become one of over 60 brands to already adopt the Australasian Recycling Label. © Naturale

Naturale has become one of over 60 brands to already adopt the Australasian Recycling Label.

At Planet Ark we are delighted that one of our endorsed products has adopted the Australasian Recycling Label as part of their efforts to improve the sustainability of their business.

Naturale Toilet Paper and Paper Towels will start having the Australasian Recycling Label on their packaging very soon! The recyclability of Naturale’s packaging has been assessed by the PREP tool, which means that the claims made by the packaging's label are supported and encourage responsible disposable behaviours.

“We are committed to providing a greater level of transparency on our packaging and taking accountability for its impact. We are proud to be the first toilet tissue manufacturer to adopt the Australian Recycling Label and we hope others will join us.” Said Loretta Lau from ABC Tissue Products.

Can you tell what does the label means? Easy right? You can place the cardboard core once you finish your rolls into your recycling bin. The plastic wrap can only be recycled if it is dropped at any Woolworths and Coles stores that have a soft plastics bin so that it can get recycled.

Did you know? Brands that have either the “Store Drop Off” or “Return to Store” instruction below the label, or the red-cycle logo, means that they actually pay for their soft plastic packaging to get recycled?

That is why we endorse Naturale Tissue Products as they use recycled paper to manufacture their products, while also caring about the recyclability of their packaging once the products get used. Check out some of the ways Naturale is working to support positive environmental actions that help to complete the ‘recycle cycle’.

In the coming months the Australasian Recycling Label will be appearing on more and more products on the supermarket shelf. Find out what the label means, how to use it and where to look for it at


Liam                                              Taylor
Author: Liam Taylor

Liam is Planet Ark's Communications Coordinator. Prior to joining Planet Ark Liam spent his time studying global environmental issues, travelling Southeast Asia on the cheap and working for a sustainable property management company in Bali, Indonesia.

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