Cornflake rejects being converted into a tasty brew

Date: 26-Mar-19
Author: Liam Taylor

How would you like to try beer made from rejected cornflakes? Image: Calum Lewis/Unsplash © Patrick Fore/Unsplash

How would you like to try beer made from rejected cornflakes? Image: Calum Lewis/Unsplash

In an effort to reduce food waste generated by one of the world’s biggest companies, Kellogg’s is turning rejected cereal flakes into beer in the UK.

The beer is called the ‘Throw Away IPA’ and is brewed with 70% wheat complimented with 30% corn flakes that were deemed either too small, big or undercooked to meet standards to go out to market. Previously all of these flakes would wind up in landfill, breaking down anaerobically and producing methane, a gas with a greenhouse effect 25 times stronger than carbon dioxide.

Each brew of the Throw Away IPA uses approximately 60 kilograms of rejected cornflakes, resulting in an overall reduction in food waste from Kellogg’s UK operations by 12.5%. The beer is brewed by Seven Bro7hers Brewery in Salford and Manchester in northern England.

In a statement Kate Prince, corporate social responsibility manager at Kellogg’s UK, said Kellogg’s was proud to be involved in such a ‘fun initiative’ to reduce food waste.

“Kellogg’s is working hard to eliminate food waste in our manufacturing processes and give our consumers the wholesome products they love with minimum impact on the planet, Prince said.

In addition to the food diverted from landfill, Kellogg’s will donate 10 pence from each can of the IPA sold to food distribution charity FareShare. The service fights hunger and food waste by saving good food from landfill and redistributing it to charities and community groups around the UK.


Positive Action

  • For information on food recycling, composting and how to reduce the food waste produced by your household, visit RecyclingNearYou.
  • For businesses that regularly or occasionally has leftover food to dispose of, contact one of the many food rescue organisations now operating around the country. OzHarvestSecond Bite and FoodBankare three national organisations, but there are also many smaller, local services available.


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Positive Environment News has been compiled using publicly available information. Planet Ark does not take responsibility for the accuracy of the original information and encourages readers to check the references before using this information for their own purposes.

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Liam                                              Taylor
Author: Liam Taylor

Liam is Planet Ark's Communications Coordinator. Prior to joining Planet Ark Liam spent his time studying global environmental issues, travelling Southeast Asia on the cheap and working for a sustainable property management company in Bali, Indonesia.

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