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Cereal company expands its beer brewing initiative to help fight food waste

Date: 01-Jul-19
Author: Doug Donnellan

Following the success of the

Following the success of the "Throwaway IPA" made with discarded corn flakes, Kellogg's is expanding it's brewing initiatives. Image: Seth Weisfeld/Unsplash

Last year, the cereal giant Kellogg's began turning its unused Corn Flakes into a popular beer, the “Throwaway IPA”, created in partnership with Seven Bro7hers Brewery in northern England.

Earlier this month, the company went even further by doing the same thing with two of its other famous cereals. When the rice-based flakes used to make Coco Pops or Rice Krispies did not meet the strict standards required before entering supermarkets, they would usually end up in landfill. Now, the overcooked, discoloured, or slightly imperfect grains go into brewing the new “Sling-It Stout” and “Cast-Off Pale Ale”.

In Kellogg’s latest Corporate Responsibility Report, CEO Steve Cahillane said “Today, more than ever, society places broad expectations and sizable demands on corporate citizens, including Kellogg's. We believe this is right.”

According to the Food and Agriculture Organization of the United Nations, nearly one third of all food produced for human consumption is lost or wasted, and contributes to global greenhouse gas emissions. By keeping thousands of tonnes of unused grain from reaching landfill, Kellogg's is reducing this impact while also preventing the waste of resources that have gone into production. For each kilogram of brew, roughly 80 kilograms of the cereal is used to replace malted barley.

Building on strategies to prevent food waste comes as part of the company’s Better Days Initiative, which has set many environmental and social goals to achieve by 2030, such as: 

The company is already making progress towards meeting many of these goals, with their latest data showing that its greenhouse gas emissions have been cut by nearly 13 percent overall since 2015.


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Doug                                              Donnellan
Author: Doug Donnellan

Doug joined Planet Ark's Information Centre team in April 2019 after completing a Master's of Sustainability. As a professional chef with his own catering business, Doug possesses a strong interest in food sustainability.

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